Most roles do not need generated video. If yours does — internal update, course bump, a scratch voiceover — treat the tool like a noisy intern with a render farm.
Aside. The robot does not get your badge. Your manager still reads the email with your name on it.
When it is worth opening
- A motion bumper from a still you own
- A scratch read of a script you wrote so you can hear the pacing
- A storyboard frame, not the final ad
When it is not
- A fake talking head of a colleague
- A “testimonial” face
- Anything that must match legal brand frames
- Voice clone of a real person without a documented yes
Brief
Length: 15 seconds.
Facts on screen: [only these].
No logos I did not supply. No readable body text (I will add titles in the editor).
Style: simple, internal, not cinematic.
Then edit in a real editor. Generated clips drift. Your name does not.
You are done when
You either shipped a short clip you checked, or you decided a screen recording was the grown-up move.